Daniil_M_Global


 * Disadvantages of Global Marketing**

Country Specific Brand and Product: A Japanese might like a product to have a traditional touch, whereas an American might like to add a retro modern look to it. In this case, a global strategy is difficult to devise. The Laws of the Land Have to be Considered: Original company policies may be according to the laws of home countries. The overseas laws may be conflicting in these policies. Infrastructural Differences: Infrastructure may be hampering the process in one country and accelerating in another. Global strategy cannot be consistent in such a scenario.

Overall globalization has been a big boon for the developing countries, but there are a few who say that it has been a curse. Let us take a look at both these aspects of globalization.

GDP Increase: If statistics are of any indication, the GDP of the developing countries has increased twice as much as before. Per Capita Income Increase: The wealth has had a trickling effect on the poor. The average income has increased to thrice as much. Unemployment is Reduced: This fact is quite evident when you look at countries like India and China. Education has Increased: Globalization has been a catalyst to the jobs that require higher skill set. This demand allowed people to gain higher education. Competition on Even Platform: The companies all around the world are competing on a single global platform. This allows better options to consumers.

Uneven Distribution of Wealth: Wealth is still concentrated in the hands of a few individuals, and the common man in a developing country is yet to see any major benefits of globalization. Income Gap Between Developed and Developing Countries: The wealth of developed countries continues to grow twice as much as the developing world. Different Wage Standards for Developing Countries: A technology worker may get more value for his work in a developed country than a worker in a developing country. Reversal of Globalization: In future, factors such as war may demand the reversal of the globalization (as evident in inter world war years), and current process of globalization may just be impossible to reverse.